Unleashing the power of awards: How winning can propel marketing

Tracy Steffensen

Winning an award is not just a moment of recognition; it can also be a winning marketing strategy for businesses. Based on our extensive experience crafting marketing plans for diverse businesses across various industries, we consistently advocate including awards submissions as a vital component of their marketing strategy.

Awards serve as powerful tools to differentiate yourself from competitors, bolster your credibility and establish your position as a leader in your field. When you showcase your accolades, you create trust and confidence among your target audience, making it easier to attract new customers and retain existing ones. Moreover, winning an award can generate positive media attention, boost brand visibility and open doors to new opportunities for growth and success.

Whilst it requires time and the vulnerability of being judged, the potential rewards can be significant. Our knowledge stems from firsthand experience, affirming the tremendous benefits that come with pursuing and achieving accolades.

At the Australian Marketing Institute Awards in NSW, Marketing Angels achieved remarkable success by winning three categories. The exceptional efforts of consultant Katrina Flynn in collaboration with her client, Catholic Cemeteries and Crematoria, led to these accolades.

  • Best Business to Business Marketing Communications
  • Best Business to Consumer Marketing Communications
  • Best New Brand, Product or Service Launch

We then went on to win the National Award for Best Business to Business Marketing Communications.

Since winning the awards, we have:

  • Used the award logos across our communications to showcase our achievements.
  • Included details of the award in client proposals and pitches, attracting new business opportunities.
  • Generated news articles in two prominent newspapers, gaining valuable media coverage.
  • Been invited to be featured as a case study in a national marketing publication, further enhancing our reputation and visibility in the industry.

Our awards demonstrate our ability to practice what we preach, solidifying our clients’ trust in our agency and reaffirming their decision to partner with us. It serves as a powerful validation of our expertise, commitment and results-driven approach, further assuring our clients that they have made the right choice in selecting our agency.

Make winning awards part of your marketing strategy. It can be time consuming, but it will all be worth it in the end.

Research the most relevant awards to enter. Include budget, time and resources in your marketing plan. You can focus on regional, industry-specific, national or even international awards.

Here are some credible awards in Australia for businesses:

  • Australian Business Awards
  • Telstra Business Awards
  • Australian Marketing Institute Awards
  • Australian Excellence Awards
  • BRW Most Innovative Companies Awards
  • Australian Small Business Champion Awards
  • Australian Achiever Awards
  • Australian Retail Awards
  • Australian HR Awards
  • Australian Financial Review (AFR) BOSS Awards

These awards recognise excellence and achievements in various sectors and industries, providing businesses with opportunities for recognition, credibility, and enhanced reputation.

Here are some tips to maximise your chances of winning:

  1. Begin by establishing a clear strategy. Define your goals, target audience, and key messages before crafting your award submission.
  2. Start early so you can allocate enough time. A good entry can take time to prepare.
  3. If possible, enter multiple categories to up your chances of winning.
  4. Understand the specific criteria and requirements for each award category and tailor your submission accordingly.
  5. Ensure your entry has a combination of strong results and high standards.
  6. Get professional help. A majority of winning entries, approximately 75%, are collaborations between client and agency teams.
  7. Learn from past winners. Pay attention to how they put their entries together, the details they included, and the kind of campaign and results that win.

Strategies for capitalising on your awards to drive business success:

  1. Showcase it prominently in your email signature, company website, brochures, proposals, and packaging materials.
  2. Send a press release to relevant publications and make sure to include photos.
  3. Update your social media profiles on platforms such as Twitter, Facebook, and LinkedIn to highlight your award. Incorporate it into your Google AdWords copy to enhance visibility.
  4. Let your customers know through newsletters and other customer communications. Encourage them to share the news with others.
  5. Use awards in sales presentations and pitches. Include your awards as part of your sales collateral to impress potential clients and demonstrate your industry expertise and excellence.

In the business world, complacency is often your greatest competitor. Therefore, don’t underestimate the power of awards. Allocate dedicated time and resources to participate in award programs and reap the benefits of the competitive advantage they provide.

Take your award journey to the next level! Partner with a trusted marketing agency to maximise your chances of success.

Let’s collaborate and strategise for your award-winning journey. Contact us today to kick start the planning process.

Also read: The award-winning success of Catholic Cemeteries and Crematoria

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