One of the most cost effective and powerful marketing activities that smaller businesses can undertake is to collaborate with non-competing brands who have a similar target audience.
So you can imagine how pleased we were to have the opportunity to collaborate recently with leading financial SME software brand Xero.
The team at Xero approached Marketing Angels to provide marketing consulting services to the winners of a competition they were running in conjunction with the hugely successful Finders Keepers Markets.
Our Chief Angel, Michelle Gamble, spent a day with each of the competition winners, helping them brainstorm a marketing approach to assist them in growing their business.
We got to work with some fantastic innovative, hardworking and creative business owners.
KOJA: Real food, Feel Better
Kate Johansson founded KOJA as she felt that a lot of all natural products where still loaded with a high sugar content and she wanted to provide an alternative. She has created a range of natural low sugar protein bars and other protein products.
Kate has an established Natural Protein Bar brand that she has built from the ground up. Having previously been on Shark Tank, Kate has proven that she has a great business idea. Having recently achieved the milestone of having KOJA stocked nationally in Coles in the health food category. Kate and Michelle worked together to brainstorm a marketing strategy to help her maximise her most recent opportunity and achieve the next level of growth for her business.
Here’s what Kate had to say about our session.
“We have a lot of work to do over the next few months and the work we’ve done with you has really helped to clarify everything. I really enjoyed our session and I feel more confident in our brand strategy moving forward. I’m looking forward to introducing the ideas we worked on and that will start to action asap. I appreciate how quickly you were able to grasp my brand and also understand the challenges of my business. This meant we were able to get through a lot in just a few hours.”
We look forward to seeing the KOJA brand become a household name. You can also follow KOJA on Instagram to track the KOJA journey as they grow.
Emilio Frank Design: Bringing energy and joy to people through Art
Shana Donan is a contemporary, modernist artist with a bold, colourful abstract style. After an extensive career as one of Sydney’s first professional organisers, Shana has reinvented herself as an artist establishing Emilio Frank Design in 2015.
Shana has recently had her artwork and print designs featured at New York Fashion Week through her collaboration with fashion designers The Arlo Studio and is soon to be exhibiting as an artist in residence at The Sydney Children’s Hospital in Randwick. With growing interest in her work, Shana is keen to grow her audience and leverage her recent achievements.
Michelle and Shana worked together to create a plan to generate more interest in her work and collaboration opportunities.
Here’s what Shana had to say about the process.
“Thank you for the most informative and enjoyable session! I have a lot to continue with and think about. I’m feeling so inspired!”
Follow Emilio Frank Design on Instagram to see her beautiful, bright and colourful works and keep track of her achievements as an emerging artist creating joyful artworks that are accessible to everyone.
HomeLea Lass: Contemporary Crochet Kits For Mindful Makers
Lynda Rennick, is the founder of Homelea Lass and the maker of contemporary chunky crochet kits. Lynda found solace in crochet during a long illness and it inspired her to share what she’d learnt with others.
As a farmer Lynda is passionate about supporting other Australian small businesses and all of the Homelea Lass kits contain 100% Australian grown and processed Merino Wool. Lynda and Michelle worked on a plan to help her identify some specific sales targets and then develop a plan to grow her business to the next level.
Here’s what Lynda has to say about the process.
“Michelle helped me to develop a marketing mindset for Homelea Lass. We clarified the overall growth targets, which were mapped back to sales and sales value. Michelle analysed the data from the web site and gave me practical helpful suggestions to help me achieve our goals and grow our audience. She also gave me guidance on how to reposition my brand and messaging slightly to help me be found more easily online. We’ve seen a significant increase in online sales are a result of this.”
Follow Homelea Lass on Instagram for free crochet resources and inspiration.
At Marketing Angels, we love working with creators to help them grow. Our half-day brand and marketing workshops are a ideal for business owners looking for an injection of creative ideas and inspiration to help you get to that next level.