Katrina joined Marketing Angels in 2008, and is a multi-award winning senior marketing professional with the ability to deliver on business strategies and targets. She has a proven track record in identifying and overseeing the strategic direction of a brand, optimising and implementing plans to meet business goals.
Her experience includes managing all aspects of a blue chip brand, with: above and below the line communications, promotions, trade marketing, event management, sponsorships and product development, digital marketing including social media.
Katrina has experience across many industries including: direct marketing, collectibles, book and newspaper publishing, wine, travel, sports & entertainment licensing promotions. She has held senior positions across the competitive media and publishing industries.
During her time with Marketing Angels, Katrina has conducted brand audits, brand development and positioning, to marketing strategy and planning. As well as implementation of communications at all touch points.
Katrina is an executive on the board of The Good Sams Foundation and is an Associate Fellow of the Australian Marketing Institute in recognition of her awards.