At some point in your business, there will come a time when you feel it’s in a rut. This could be for several reasons. You may want to rebrand or reach out to a different target audience or, perhaps, you want to grow and expand but don’t know where to start. You might not be getting the results you want from your marketing.
While there are various ways businesses can address these issues, the most effective way is to start with a workshop to nut out everything.
Here we’ll discuss the answers to all of your questions, as well as give you some insight into why every business needs a brand marketing workshop at some point. Let’s get started!
What is a brand and marketing workshop?
A brand and marketing workshop will bridge the gap between your brand today and into tomorrow. It will show you the big picture and expose areas you have neglected and help both the business owner(s) and your staff to identify your strengths, pinpoint issues, analyse competition, among other things. These are necessary to create a brand that best reflects the company’s vision and values, and a brand image that connects and resonates with its target audience.
Who benefits from this workshop?
All types of businesses, not just startups or companies with sufficient budget, can benefit. The challenge, however, is that not all businesses have the tools and know-how to facilitate a brand and marketing workshop successfully. This is why ideally it should be facilitated by experts with years of experience in the business. In addition, it should be done by someone who knows the best practices and can develop strategies based on the specific needs and challenges of the company.
You will know you need a brand and marketing workshop if you:
- Acknowledge that you need marketing help to grow your business
- Need to understand where you belong in the marketplace and how to own that space
What is usually covered during the workshop?
Like any workshop, a brand and marketing workshop is packed with activities working towards a clear goal. The goal, of course, is to help the business form the best strategies moving forward. After the workshop, you should be able to:
- Define your areas of differentiation
- Profile the key target markets
- Develop a key offering for each target market
- Determine business and marketing targets
With Marketing Angels, for example, after every workshop, we make sure we:
- Identify their business goals/objectives for the year and how marketing will support them
- Identify target markets, their characteristics and drivers
- Define key messages for target markets and overall messages
- Create a straightforward branding approach
- Consider the sales/buying process and how communications can support business development
- Define the role of online activity
- Plan their marketing budget
- Highlight priorities
We always tell our clients that a branding and marketing workshop is a critical exercise that will immensely help their businesses. It takes time, yes. It can cost you a chunk of your budget, sure. But the benefits you will be getting from it will more than make up for the time and money spent.
Remember that there is no one-size-fits-all approach for doing a brand and marketing workshop. Every workshop must be tailor-made for every business and every participant should be on the same page for it to be successful.
The outcomes after a workshop should be used to develop a marketing strategy specific to the business and industry. This will serve as their road map to follow for the next 6-12 months.
Many workshop options are being offered in the market today. If you are interested to know what Marketing Angels can do for you, click on this link for a detailed description of our brand and marketing workshop package.
Keep in mind, now is the best time to step back and think strategically about their brand.