50% increase in sales.

Safetylyne

0
% increase in leads
0
% increase in website leads
0
% increase in repeat business leads
WORKSHOP | MARKETING PLAN | OUTSOURCED MARETING | GRAPHIC DESIGN

Marketing Angels facilitated a workshop for Safetylyne in order to help them define and streamline their marketing approach. The workshop process focused on the Safetylyne brand, market positioning and brand hierarchy, profiling their target markets and developing key marketing messages in order to ensure a strategic and targeted approach.

The Project

Safetylyne was traditionally known for providing height safety products; however their business direction evolved to become a more holistic supplier, providing customers with expert advice and tailored solutions for the maintenance of building elements and pedestrian safety.

Safetylyne were looking to increase revenue growth on the previous year by 50% and sought Marketing Angels expertise to create a growth strategy.

 

The Approach

To increase sales, Marketing Angels developed an integrated marketing campaign which consisted of:

Safetylyne Industry Product Handbook

A product range handbook was used as a tool for the sales team to approach customers. Rather than create a standard product catalogue, key industry information was included, so it then became a safety and compliance guide.  Customers perceived this as a business tool that had a high value; the sales team were asked, ‘how much would it cost to get more copies’.

Digital Marketing

We implemented a low cost integrated digital campaign that included an eBlast promoting the release of the handbook. This was sent out to a targeted segment of the database to drive awareness and enquiries.

An eSignature advertising banner that promoted the release of the handbook was inserted into all staff email signatures as an overall awareness tool.

The results

  • Face-to-face leads increased by 122%
  • Website leads increased by 100%
  • Telemarketing leads increased by 60%
  • Repeat business leads increased by 55%
  • 50% increase in sales for the month

 

What the client says

It has been a pleasure working with Marketing Angels. They are responsive to our demands and we have been pleased with their professionalism. I have found working with Tracy to be flexible and responsive to changing briefs and our needs. Marketing Angels have a high level of commitment to delivering quality work.

Brent Collett | Director | Safetylyne

More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

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