A targeted 10 day Facebook countdown campaign by Marketing Angels for PHO24’s opening drew 1200 people to the restaurant on the opening day, 350,000 views, 545 page likes, 8000 clicks, and 4000 interactions, along with 1600 daily website visits and 817 database sign ups.
PHO24 approached Marketing Angels 3 weeks before their planned grand opening as they wanted help to attract as many people as possible to their opening offer by capturing the contact details of those who attended in order to communicate with them on an ongoing basis to share news of offers and upcoming events.
Marketing Angels recommended running a targeted Facebook promotional campaign directed at the Melbourne metropolitan area. A countdown campaign was implemented starting from 10 days down to 1. The theme that was chosen was “PHOrmaggedon is coming.” Marketing Angels designed new creative for each day that had a strong message to encourage people to come to the opening day and to register on the website. The objective was to build awareness for PHO24, get people interacting with the campaign, attract new fans to the Facebook page as well as drive viewers to the website to register to the PHO24 database.
The Grand Opening Day was a huge success, with over 1200 people coming to the restaurant (between 10 am to 4.30 pm). Not only did the campaign deliver with foot traffic on the grand opening day, but Marketing Angels they also had:
We were delighted with the results that Marketing Angels achieved for our grand opening day. In a short timeframe they came up with a Facebook campaign that was quick to implement, easy to measure and effective.