Optimum Life was looking to identify its position in a crowded market in order to establish where it could best stand out.
Rob Harris came to Marketing Angels with an idea for nutritional supplements as a start up business in Sydney. This brand identity would need to be developed from scratch, including the visual logo, brand foundation, product range packaging, and delivery to launch.
Marketing Angels held a brand workshop that identified their position in a crowded market to establish where Optimum Life could best stand out. We then worked with our design team to develop a corporate identity in the form of the logo and collateral, which would carry through to the look and feel of the brand and the packaging.
The marketing plan focused on the best route to market for Optimum Life. With the target audience of fitness consumers and health conscious females, the best way to market was via the fitness industry. We identified potential distributors, seeking those with a synergistic fit of healthy brand values with Optimum Life, and developed a high-end sales distribution pack sent to potential distributors.
To prepare for the launch, we worked to build an online community on Facebook. Through a combination of optimisation, strategic posting and a Facebook advertising campaign, Optimum Life was able to gain 3,500 Facebook fans in 4 weeks.
Katrina also assisted Optimum Life by project managing the website, creating a website plan, writing the copy, and finally working with the design team to create the website.
Optimum Life launched at the Sydney Fitness Expo. From the expo, they were able to sell $1000 in products, gained 250 newsletter sign ups and were approached for a potential distribution opportunity in Brazil. Now.
I looked around at different marketing agencies because I was just at the beginning of my journey to launching Optimum Life. I knew that if I wanted to be a serious contender in the market place I had to hire a marketing team. I found Marketing Angels because they happen to have an office that was local to me. From the very first phone conversation, I found them to be professional and prompted. I had a meeting arranged with my now marketing consultant Katrina Flynn. The consult went great; I can honestly say that from the very first meeting I knew she was the right consultant for me. I sat there with thoughts in my head of how I want the business to go and I found that Katrina was answering many of my thoughts without me even saying anything. That felt good to know that someone shared the same vision for my brand than me.
I have found Katrina to be very professional at all times and totally engaged in the Optimum Life brand. What’s great about Katrina is that she can be very straight on how things need to be done and she does get things done! I can be a bit laid back at times so for me I find this works well. It’s nice to work with someone that has good knowledge for the industry that I need help with and has the time and know how on how to make your dream for a brand come alive. I’m looking forward to continue working with Katrina on the brands campaigns, my only wish now, would be that I could afford to pay for them to work for Optimum Life full time!!
