Franchise leads generated by digital marketing.

Kids Korner

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% childcare centre occupancy
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New website
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New strong creative
WORKSHOP | MARKETING PLAN | OUTSOURCED MARKETING | BRANDING I GRAPHIC DESIGN | SEO | SOCIAL MEDIA

The new creative branding, expressed through captivating graphics and illustrations, significantly enhanced the brand’s recognition and established a clear market position. This led to a substantial increase in awareness among the target audience.

 

The Project

Kids Korner was founded in 2005 by husband and wife team Richard and Debbie Pham. The first centre opened in Bargo, South Western Sydney in 2005 and by 2010 the couple had subsequently opened an additional 8 childcare centres. The Phams wanted to change the business model to a franchise model. Franchising the brand would allow the business to grow aggressively in order to achieve new business goals.

Kids Korner approached Marketing Angels wanting help setting up a marketing plan for the new business model as the franchise market in Sydney is very competitive. Kids Korner wanted to make sure that they were setting themselves up to stand out and be attractive not only to potential franchisees but to prospective parents as well. Kids Korner wanted Marketing Angels with:

  • Recreating the brand to be iconic and memorable in order to attract potential and future franchisees, drive new enrollments and to make them an attractive employer
  • Creating a targeted marketing approach for the new business model
  • A local area marketing strategy for “best in breed”

The Approach

At the time, the flagship Cranebrook centre was already open but only had 50% occupancy. Immediate plans were in place to open two additional centres at Penrith, West Hoxton & Ropes Crossing. After a half day brand and positioning workshop, the following outcomes were achieved:

  • New positioning statement: “It’s the little things that count”
  • Philosophy of the Centre:
    • Kids Korner provides a diverse program that reflects both group and individual needs
    • We aim to provide enriching experiences that encourage and promote learning and development. Children’s self-help skills and independence are fully encouraged
    • We believe in providing a service that is nurturing, secure, healthy and educational while striving to create a home like environment that is welcoming and warm.
    • New brand creative brought to life through the graphics and illustrations.
    • These creative pieces are used in the centres, on the website, social media posts and marketing materials.
  • A local area marketing (LAM) plan:
    • Developed a booklet
    • Wrote online advertisements,
    • Created a Facebook landing page for franchisees that redirects to the Kids Korner website
    • SEO/SEM campaign

 

The results

As a result of the activities run by Marketing Angels, the Kids Korner brand was significantly bolstered, and its market positioning became clear. The awareness of the Center in the market experienced a substantial uptick, as evidenced by the fact that the flagship Cranebrook Kids Korner reached full occupancy. In early 2013, two extra centers were opened in Penrith and Ropes Crossing. Negotiations for leasing were underway for several other locations. The new website had been launched and was operational; in conjunction with the SEO campaign, it yielded robust franchise leads, all of which were actively being explored.

With Kids Korner making substantial progress toward their original business objectives, their subsequent move involved engaging in a public relations workshop with Marketing Angels. The workshop resulted in the development of a PR plan, which aimed to attract potential franchisees.

 

What the client says

The half-day workshop was the perfect platform for us to get our heads around the marketing direction we should go in to support our business goals.

Debbie Pham| Co-Founder | Kids Korner

More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

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