How the Global E-Waste Crisis is addressed through a video series.

Comsol

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Videos edited
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Students educated
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Schools the video series are in
BRANDING I GRAPHIC DESIGN | CREAIVE AND CONTENT

Comsol and Marketing Angels collaborated to produce 38 captivating educational videos addressing the e-waste crisis. Expertly edited, these videos are poised to drive global awareness and action, empowering viewers to become changemakers in sustainable e-waste management.

 

The Project

The head of the social and environmental sustainability department at Comsol, a prominent importer, manufacturer, and distributor of connectivity solutions for the IT, AV and Mobile Phone Accessories industries, approached Marketing Angels for video editing.

Comsol had initiated an ambitious education project called “Closing The E-Loop” aimed at providing solutions to combat the escalating global e-waste crisis. The project involved conducting interviews with 38 experts from various corners of the globe, intending to share knowledge through a Sustainable Electronics Solutions video showcase.

The Approach

The team at Marketing Angels was entrusted with editing Tim’s interviews with professionals from diverse companies. Comsol provided raw footage of 38 interviews, along with their clients’ logos and any supplementary still images. Marketing Angels sourced additional images and b-roll video footage for each video, ensuring a dynamic and engaging experience for high schoolers, university students and adults alike. Empowering change at work, home and school. We focused on creating a consistent look and feel across all videos and provided valuable tips and techniques to assist in future filming endeavours.

The results

Our video editor successfully edited 38 videos, crafting an engaging educational content series. The completed videos are informative and visually captivating. The professionalism of the editing ensured that the content would be highly beneficial to any viewer aspiring to make a positive impact as a changemaker in addressing the e-waste crisis. The collaboration between Comsol and Marketing Angels has produced a resource poised to drive awareness and action toward sustainable solutions for e-waste management on a global scale. In the first 2 months since the launch of Closing The E-Loop, the videos have been used to educate 5,985 students at 37 schools.

What the client says

Our team at Comsol developed an education project, Closing The E-Loop, that aims to provide solutions to address the global e-waste crisis. As part of the process we interviewed 38 experts from around the globe to share knowledge in our Sustainable Electronics Solutions video showcase. Collaborating on the Showcase with Sarah and the team at Marketing Angels enhanced this content phenomenally. The insights, tools and techniques about interviewing enabled us to gain raw footage of high quality, which was edited brilliantly. The completed video content is engaging and informative and is so professionally done that we know the content will be more useful for any viewer seeking to become a changemaker in addressing the e-waste crisis than had we not partnered with the team.

Sharing some of the feedback from a couple of our interview guests, one noted that Marketing Angels did ‘a fantastic job at capturing the essence’ of their company, while another said ‘Holy shit you made me look and sound good!!! Brilliant work by the editing team’. As overall the feedback from all those taking part and viewing it at launch has all been positive. A huge thanks to the tireless effort made in producing content of this quality!

Tim de Ridder | Head of Social and Environmental Sustainability | Comsol

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