DFP were seeking to position themselves as the “experts” in complex finance transactions as it related to Property Development and develop trust given their relatively young brand and sought Marketing Angels expertise in developing and implementing a marketing approach that would achieve their objectives.
Development Finance Partners (DFP) is a specialist finance broker specifically targeting Property Developers nationally. Established in 2011, the firm starting out had low brand awareness compared to competitors. DFP was looking to achieve 50% revenue growth on the previous year .
A brand refresh had been undertaken to help them compete with larger, more established competitors. However, DFP needed to raise brand awareness overall and position themselves as a credible alternative to bank finance.
Marketing Angels developed a full marketing plan with key tactics, budgets, calendars, measurement and reporting tools that included:
The results showed a higher response rate for sponsored posts V’s banner ads. So the subsequent six months campaign included a monthly sponsored post with banner advertising reinforcing the brand. Following the successful advertising approach with Property Council Australia, advertising also was undertaken in www.theurbandeveloper.com.au. Advertising included a combination of sponsored posts and banner advertising. Pop-ups installed across the web site to encourage newsletter sign-ups/whitepaper downloads across case studies and blog posts.
Client case studies were used as the basis for sponsored post content with both DFP and the client interviewed about individual project funding scenarios. Google retargeting was also used to target previous web site visitors, with creative enticing previous visitors to download a DFP whitepaper. Whitepaper downloads were also contacted by a DFP business development manager to offer further assistance, resulting in direct leads.
The advice and strategy created and implemented by Marketing Angels has been a key driver for our growth and has delivered outcomes above and beyond our expectations. With the world of online marketing constantly changing it’s important that we are supported by a high calibre marketing team who understand the changing environment and can keep pace with that change.
The return on our marketing spend is a direct result of sound strategy, strong creative and content.