Event attendance 60% over forecast.

City of Parramatta

0
% event audience exceeded by
0
Increase in new website users
0
Improved bounce rate down to 26%
OUTSOURCED MARKETING | SOCIAL MEDIA

We were able to immediately work with City of Parramatta as an outsourced marketing supplier as opposed to an internal staffing cost. We developed a marketing plan to raise awareness of the event and then managed the implementation of the marketing plan.

Marketing Angels spent time working in City of Parramatta’s offices, holding work-in-progress meetings and meetings with key stakeholders and we also worked externally to project manage all elements of the event.

The Project

NAIDOC is a celebration of Aboriginal and Torres Strait Islander cultures and an opportunity to recognise the contributions of Indigenous Australians in various fields. City of Parramatta holds an annual event with a range of free activities to celebrate the rich Indigenous culture through workshops, traditional arts and crafts, bush tucker, music and dance, heritage tours and market stalls.

City of Parramatta came to Marketing Angels as they needed assistance in a short time frame to run the event marketing. With two staff members in the Destination Marketing team on maternity leave and a hiring freeze, they needed help.

City of Parramatta required assistance to create a marketing plan to ensure a successful event and they needed a dedicated resource working on this important cultural event.

The Approach

The detailed marketing plan provided a broad media mix and strong digital focus, including:

  • PR
  • Creative including:
    • Postcards
    • Press ads
    • Flyers
    • Postcards
    • Posters
    • Footpath stickers
    • Digital screens
    • City banners
    • Photographer
    • Videographer
  • Media buying
  • Advertising
    • Newspaper
    • Digital
  • Signage
  • Social media
  • Website

The results

The media and marketing approach included a mixture of online, print and direct marketing activities as well as a strong social media campaign via the Discover Parramatta and City of Parramatta Facebook and Instagram pages.

  • Event attendance was 60% more than the target.
  • 121,653 social media reach
  • 2,192 clicks to the website from social media
  • 2,329 website views
  • Media coverage audience 146,000

 

 


More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

Comsol

Learn how we helped 1000's of top brands gain success.

Let's have a chat