4000 opening day visitors. 500 new members.

City of Parramatta Community Centre and Library

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Website visitors
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New members
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Visitors to the opening
OUTSOURCED MARKETING | SOCIAL MEDIA | ADVERTISING

Expectations were high for the opening of the Wentworth Point Community Centre and Library, as it had been widely anticipated by the residents of Wentworth Point and surrounding areas.  The City of Parramatta needed to ensure that the event would generate interest, excitement and encourage attendees to become a member of the library. Marketing Angels immediately jumped in and worked with the City of Parramatta. We developed a communications and media marketing plan for the event to generate awareness of the opening and drive membership for the library.

The Project

The Wentworth Point Community Centre and Library is a multi-faceted community hub that opened to the public in December 2019. It was a long-awaited and much needed service and facility for residents, the community of Wentworth Point, and the nearby surrounding suburbs.

As part of the centre’s opening, the City of Parramatta wanted to host a family fun day at the new centre to attract more residents. Due to staff shortages in their Communications Department, the City of Parramatta approached Marketing Angels for assistance with the planning and implementation of the community opening day event.

The Approach

The detailed media communications plan created by Marketing Angels provided a broad media mix and strong digital focus including:

  • Social media
  • Database marketing
  • Community Group BBQs
  • City of Parramatta website updates
  • Postcards
  • Newsletters
  • Newspaper advertising
  • Radio advertising
  • PR

The results

The Centre was officially opened by the Lord Mayor on the 15th of December 2019 with the City of Parramatta also hosting a free family fun day for residents and visitors to the centre. 4000 visitors attended the opening, with over 500 people joining the library.

The opening featured a civic ceremony, combined with a family fun day offering face painting, live music performances, free sausage sizzle and other council stalls to encourage visitation by locals and families during a traditionally busy time pre-Christmas.

The marketing approach included a mixture of online, print, radio and local communications activities as well as a strong social media campaign. All communications directed people to the dedicated pages on the City of Parramatta website, which resulted in over 4,250 page views from the 1st of November until the opening date of the 15th of December.

More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

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