Expectations were high for the opening of the Wentworth Point Community Centre and Library, as it had been widely anticipated by the residents of Wentworth Point and surrounding areas. The City of Parramatta needed to ensure that the event would generate interest, excitement and encourage attendees to become a member of the library. Marketing Angels immediately jumped in and worked with the City of Parramatta. We developed a communications and media marketing plan for the event to generate awareness of the opening and drive membership for the library.
The Wentworth Point Community Centre and Library is a multi-faceted community hub that opened to the public in December 2019. It was a long-awaited and much needed service and facility for residents, the community of Wentworth Point, and the nearby surrounding suburbs.
As part of the centre’s opening, the City of Parramatta wanted to host a family fun day at the new centre to attract more residents. Due to staff shortages in their Communications Department, the City of Parramatta approached Marketing Angels for assistance with the planning and implementation of the community opening day event.
The detailed media communications plan created by Marketing Angels provided a broad media mix and strong digital focus including:
The Centre was officially opened by the Lord Mayor on the 15th of December 2019 with the City of Parramatta also hosting a free family fun day for residents and visitors to the centre. 4000 visitors attended the opening, with over 500 people joining the library.
The opening featured a civic ceremony, combined with a family fun day offering face painting, live music performances, free sausage sizzle and other council stalls to encourage visitation by locals and families during a traditionally busy time pre-Christmas.
The marketing approach included a mixture of online, print, radio and local communications activities as well as a strong social media campaign. All communications directed people to the dedicated pages on the City of Parramatta website, which resulted in over 4,250 page views from the 1st of November until the opening date of the 15th of December.