3x centres occupancy targets met.

Chatterbox

0
Rebrand
0
New website
0
Local market awareness
WORKSHOP | OUTSOURCED | WEB DESIGN & DEV |BRANDING

The Chatterbox brand was well established. However not reflective of the new direction they wished to move forward in, in the market. We re-worked the established brand to refresh and reflect their heritage and future. The new branding highlighted Chatterbox’s strengths in providing care and education for children.

The Project

Chatterbox has been providing excellent early childhood care and education services for the past 5 years. They are a privately owned business that offers early learning services with longer hours in Brisbane.

Chatterbox contacted Marketing Angels for assistance with a brand refresh for their 3 centres, along with new stationery design, signage, new informative materials for parents and a new website.  They also were looking for assistance with their strategic marketing direction.

The Approach

Marketing Angels conducted research across their centres and their target market families to provide insights to determine the best strategic direction going forward for the marketing function. The next step was to conduct a half day brand and marketing workshop where we identified that Chatterbox needed to create a simple, powerful brand that highlighted its passion for providing a caring environment that supports families and encourages children to reach their full potential. The following outcomes were achieved:

  • New positioning statement – Laugh. Play. Grow
    Logo refresh
  • Development of a marketing strategy to guide the business direction moving forward
  • New brand creative
  • New website
  • Local area marketing kit including:
    • Press release to increase enrolments
    • Wrote the content and created a press advertisement
    • Created a flyer to distribute across the local community
    • Created a magazine advertisement
    • Created a direct mail piece to drive enrolments

The results

As a result of the brand refresh and with the new website and new logo ‘Chatter’ the monkey, along with the tagline of ‘Learn. Laugh. Play. Grow’ there is now a clear understanding of what Chatterbox stands for. The awareness of the centres in their markets has increased and the new website has led to an increase in overall website leads. All three centres have achieved their occupancy objectives.

What the client says

I found Tracy easy to work with. The advice was to the point, the quality of the work was great, and it was delivered on time. They quickly saw what was needed, sought the most cost effective way of addressing the issues and were quick to complete the work. We found Marketing Angels very approachable and very supportive and are very pleased with the end product. I recommend you turn to Marketing Angels for all your marketing solutions.

Rachel Walsh | General Manager | Chatterbox

More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

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