The Chatterbox brand was well established. However not reflective of the new direction they wished to move forward in, in the market. We re-worked the established brand to refresh and reflect their heritage and future. The new branding highlighted Chatterbox’s strengths in providing care and education for children.
Chatterbox has been providing excellent early childhood care and education services for the past 5 years. They are a privately owned business that offers early learning services with longer hours in Brisbane.
Chatterbox contacted Marketing Angels for assistance with a brand refresh for their 3 centres, along with new stationery design, signage, new informative materials for parents and a new website. They also were looking for assistance with their strategic marketing direction.
Marketing Angels conducted research across their centres and their target market families to provide insights to determine the best strategic direction going forward for the marketing function. The next step was to conduct a half day brand and marketing workshop where we identified that Chatterbox needed to create a simple, powerful brand that highlighted its passion for providing a caring environment that supports families and encourages children to reach their full potential. The following outcomes were achieved:
As a result of the brand refresh and with the new website and new logo ‘Chatter’ the monkey, along with the tagline of ‘Learn. Laugh. Play. Grow’ there is now a clear understanding of what Chatterbox stands for. The awareness of the centres in their markets has increased and the new website has led to an increase in overall website leads. All three centres have achieved their occupancy objectives.
I found Tracy easy to work with. The advice was to the point, the quality of the work was great, and it was delivered on time. They quickly saw what was needed, sought the most cost effective way of addressing the issues and were quick to complete the work. We found Marketing Angels very approachable and very supportive and are very pleased with the end product. I recommend you turn to Marketing Angels for all your marketing solutions.
