New marketing material to reflect core brand values.

Centrix

0
Successful workshop
0
Branding consistency achieved
0
Videos that increased SEO
WORKSHOP | MARKETING PLAN | OUTSOURCED MARKETING | BRANDING I GRAPHIC DESIGN | CONTENT

Centrix offers managed services, outsourced IT consulting, and support to medium sized Australian businesses. They were dealing with a more competitive market, which made sales harder to achieve.

The Project

Centrix provides managed services, outsourced IT consulting and support to medium sized businesses in Australia. The business operates in a competitive marketplace and found it challenging to win sales. While it maintained high-margin operations, sales and profitability in specific areas were declining. They want to raise overall brand awareness and develop key marketing messages to gain more leads.

 

The Approach

We ran a brand and marketing workshop with key stakeholders of Centrix. The outcomes included new key messaging, profiling the ideal target markets and marketing tactics to increase awareness and drive enquiries. 

We created marketing collateral that reflected Centrix’s brand values which are:

  • professional
  • approachable
  • trustworthy
  • innovative

We also developed new brochures, product sheets and proposal templates.  A lead generation informative video and a testimonial video to highlight the benefits of working with Centrix were created. The videos were a helpful tool to build brand awareness and good SEO strategy when potential clients searched for I.T. services.

The results

Centrix were happy with the end results and decided to continue working with us for several more months handling other marketing campaigns.

 

What the client says

Centrix were happy with the end results.

 

 

More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

Comsol

Learn how we helped 1000's of top brands gain success.

Let's have a chat