Centrix offers managed services, outsourced IT consulting, and support to medium sized Australian businesses. They were dealing with a more competitive market, which made sales harder to achieve.
Centrix provides managed services, outsourced IT consulting and support to medium sized businesses in Australia. The business operates in a competitive marketplace and found it challenging to win sales. While it maintained high-margin operations, sales and profitability in specific areas were declining. They want to raise overall brand awareness and develop key marketing messages to gain more leads.
We ran a brand and marketing workshop with key stakeholders of Centrix. The outcomes included new key messaging, profiling the ideal target markets and marketing tactics to increase awareness and drive enquiries.
We created marketing collateral that reflected Centrix’s brand values which are:
We also developed new brochures, product sheets and proposal templates. A lead generation informative video and a testimonial video to highlight the benefits of working with Centrix were created. The videos were a helpful tool to build brand awareness and good SEO strategy when potential clients searched for I.T. services.
Centrix were happy with the end results and decided to continue working with us for several more months handling other marketing campaigns.
Centrix were happy with the end results.