Facebook builds brand awareness.

Big Music

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Facebook brand building
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Local area marketing campaign
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Brand awareness campaign
WORKSHOP | MARKETING PLAN | OUTSOURCED MARKETING | BRANDING I PRINT | GRAPHIC DESIGN | ONLINE ADVERTISING | SOCIAL MEDIA

Big Music partnered with Marketing Angels to increase their music tuition market share, expand the Band Program and boost foot traffic and online sales. Marketing Angels devised a local focused marketing roadmap, creating eye-catching posters, engaging banner ads for promotions and a dynamic Facebook page for event updates. Vibrant business cards were designed for a lasting impact, emphasising contact details.

The Project

Big Music is a destination of music lovers of all ages. It’s unique in the industry as the store combines retail (people could buy an instrument) and online trade with a fully equipped music school, state of the art recording studios, multi-media tech lab, rehearsal rooms and a concert venue. All of these are under one roof.

Big Music were looking to increase its share of the music tuition market as well as expand the Band Program, increase foot traffic and online sales. For this, they decided to seek the help of Marketing Angels so that they could develop a tactical marketing roadmap mainly focused on local area marketing. 

The Approach

Marketing Angels ran a brand and marketing workshop with Big Music to identify their target markets and competitors and create key messages for local marketing. The overall marketing approach focused on retaining current as well as acquiring new customers as part of the music school and band program. It was also imperative to increase awareness of the experience-based products available to the corporate and adult market specifically using multiple channels.

We printed posters for Big Music on high quality print on a 200gsm matt stock for a professional look and to draw the attention of local target markets. Marketing Angels also designed a series of banner ads as part of a series of special promotions Big Music wanted to run. The ads were inexpensive and the client could measure the effectiveness based on the views and clicks through rates. We also created a Facebook page for them. The page was perfect for sharing news of upcoming promotions and events. The page also builds fans and awareness of the Big Music brand. New business cards were also printed using bright colours to ensure the cards made a great first impression. The cards also contain all contact details, including the website address.

The results

The changes had a remarkable impact on Big Music’s approach. The high-quality posters and dynamic banner ads elevated their local presence. The addition of a vibrant Facebook page proved pivotal in communicating promotions and building brand awareness. The fresh business cards made a lasting impression.

 

More Results

LEAD GENERATION

+20%

Lift in paid search traffic for the same budget
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION

-76%

Reduction in cost per lead from paid social
SOCIAL MEDIA MARKETING, SEARCH ENGINE MARKETING, EMAIL MARKETING
LEAD GENERATION

+60%

Increase in paid search conversions
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV

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