A workshop to create a new corporate identity or redefine a company's brand & positioning.

Objectives

1. To have all stakeholders clear about the definitions around branding and positioning and how they relate to the business
2. To develop an agreed brand hierarchy and a positioning statement that can lead the business to a sustainable leadership position in the market
3. Have everyone clear on the target markets and specific messages
4. Have everyone leave with some tools that can be implemented in the business.

Cost: $2,400 including one full day on site with stakeholders

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